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Electrical Appliances
From kettles to air conditioner, explore our modern home appliances engineered for everyday convenience.
Consumer Electronics
Discover our range of innovative consumer electronics crafted with precision and Japanese design excellence.
Video Appreciation
Why Choose Us
About Aiwa(Guangzhou)
Founded in Japan in 1951, AIWA is a globally recognized consumer electronics brand with over 75 years of audio-visual innovation. Known for precision engineering, quality craftsmanship, and accessible performance, AIWA has shaped generations of home entertainment experiences.
In 2018, Guangzhou Xianyou Intelligent Technology Co., Ltd., part of NPC Electronics Group, joined AIWA Global Group, marking a new chapter in AIWA’s global development. Beyond contract manufacturing, Guangzhou Xianyou supports AIWA’s R&D, manufacturing, product commercialization, and operations for smart TVs, monitors, laptops, and home appliances.
Rooted in Japanese management principles and strict quality standards, AIWA continues to integrate global technology with modern smart living solutions. “Re-defining Value” drives the brand’s mission to deliver refined, reliable, and accessible products worldwide. Today, AIWA honors its 75-year legacy while evolving to meet the needs of a new generation.


Contact Us
Why Choose Us
Video Appreciation
About Aiwa(Guangzhou)
Founded in Japan in 1951, AIWA is a globally recognized consumer electronics brand with over 75 years of audio-visual innovation. Known for precision engineering, quality craftsmanship, and accessible performance, AIWA has shaped generations of home entertainment experiences.
In 2018, Guangzhou Xianyou Intelligent Technology Co., Ltd., part of NPC Electronics Group, joined AIWA Global Group, marking a new chapter in AIWA’s global development. Beyond contract manufacturing, Guangzhou Xianyou supports AIWA’s R&D, manufacturing, product commercialization, and operations for smart TVs, monitors, laptops, and home appliances.
Rooted in Japanese management principles and strict quality standards, AIWA continues to integrate global technology with modern smart living solutions. “Re-defining Value” drives the brand’s mission to deliver refined, reliable, and accessible products worldwide. Today, AIWA honors its 75-year legacy while evolving to meet the needs of a new generation.


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