Founded in Japan in 1951, AIWA is a globally recognized consumer electronics brand with over 75 years of audio-visual innovation. Known for precision engineering, quality craftsmanship, and accessible performance, AIWA has shaped generations of home entertainment experiences.

In 2018, Guangzhou Xianyou Intelligent Technology Co., Ltd., part of NPC Electronics Group, joined AIWA Global Group, marking a new chapter in AIWA’s global development. Beyond contract manufacturing, Guangzhou Xianyou supports AIWA’s R&D, manufacturing, product commercialization, and operations for smart TVs, monitors, laptops, and home appliances.

Rooted in Japanese management principles and strict quality standards, AIWA continues to integrate global technology with modern smart living solutions. “Re-defining Value” drives the brand’s mission to deliver refined, reliable, and accessible products worldwide. Today, AIWA honors its 75-year legacy while evolving to meet the needs of a new generation.